The Pursuit of Sustainability

Is there true sustainability in the modern world today? David Trubridge (NZ furniture designer) stated in an article, ‘To be sustainable, to do something sustainably, means quite simply that it can continue FOR EVER, without any detrimental effect to the environment or to people. It means you can sustain this activity for generations, or go on making that object for generations. There is no part-sustainable. Either something is sustainable or it is not, just like being pregnant.' So lets look at some challenges as to why sustainability in the true sense, will be very difficult to achieve and suggest a way forward in the pursuit of sustainability.

In this consumerist world we live in, there is always one key factor for the average person that determines what they buy, cost. If something is too expensive people just aren’t going to buy it. Even if a product is the most sustainable in the world. And there lies the challenge, how to convince all businesses to move to greener practices while maintaining (or exceeding) their business goals and providing affordability to consumers at the same time. Also how to monitor businesses to make sure they are continuing green practices.

I think if controlled and defined sustainable practices are introduced this would allow businesses to ‘acclimatise’ to change. Small steps are important. You can’t throw a big ‘eco political blanket’ over businesses and manufacturers and expect them to change over night in regards to completely overhauling their methods and processing. It’s just not realistic. Instead I believe small incremental steps is a way to go forward.

A thorough plan needs to be made consisting of clear realistic aims and goals including scope, funding and resources. Consultation with key stakeholders, including environmentalists, government reps, designers, education representatives, tertiary academics, researchers, testers, manufacturers, retailers, marketing consultants, advertisers and media representatives need to get together to contribute towards figuring out exactly what and how changes need to be introduced and to what degree and when. It is important that consumer habits and consumption also need to be looked at.

Carol Boyle of Auckland University is currently in talks with Trade and Enterprise to look at ways of convincing businesses to move to greener practices. David Tribridge is currently working with Auckland Unitec with Life Cycle Anaylsis (LCA) testing. Some businesses are voluntarily doing their bit in their pursuit of sustainability, some are not and some, not enough.
I do feel that there are people out there trying to play their part to make this a greener place, but I think what they do in isolation will not be effective enough. Combined forces of key stakeholders working together to form a holistic approach, will give a better chance of success.

Christopher Metcalfe's Bol Fruit bowl is as intricately clever as the designer himself

The open branch design allows for more air to circulate around the fruit, keeping if fresh for as long as possible. When not in use, the bowl can be collapsed again for easy storage.

The Bol fruit bowl can come in either (FSC certified) hoop pine or polycarbonate plastic. The polycarbonate versions come in a variety of different colours and translucency options. It is also recyclable.

Laser cutting process ensures the fine details are able to repeated consistently and that each individual panel can be closely nested into the next, minimising wastage.
All panels are held together using cold construction techniques. Comes assembled and ships in a sturdy recyclable cardboard box.

Cold construction is a termed used to describe a method of joining two or more parts together in a non permanent way, meaning that the individual components can be removed or repaired if damaged rather than the whole product being thrown out. It also means that the materials can be easily disassembled for recycling, reuse, or disposal at the end of its life.


•All panels are held together using cold construction techniques.
•Comes assembled and ships in a sturdy recyclable cardboard box.

BPA or Bispehnol A is a key part in the chemical make up of Polycarbonate plastic. The use of BPA has received a great deal of public attention recently as there have been concerns about BPA leaching out of Polycarbonate and other polymers under certain conditions. The leaching occurs when a polycarbonate container is exposed to conditions where it is repeatedly heated and cleaned, such as the intended use of a baby bottle.

The response to BPA leaching varies greatly on who is relaying the message, with the plastics industry noting that the amount of BPA that leaches out is 400 times lower than the safe level of BPA. However, many companies such as Nalgene and Camelbak have released BPA free versions of their products in response to consumer demand.

According to Christopher's website, the manufacturers of the Bol fruit bowl have personally assured him that the grade of Polycarbonate used is perfectly safe for the intended purpose of storing and displaying fruit and it is the same grade as what is used in medical devices. Under intended use, the Bol will not be exposed to the conditions necessary for the BPA to leach out. Polycarbonate is still the best polymer to use at this stage due to its price, availability, clarity, strength, and recyclability.

Given the fruit bowl's efficient construction method and durable materials, I would give the Bol fruit bowl at 4 out of 5 star rating.

Please note, most of the info on the Bol Fruit bowl was taken directly from Chris Metcalfe's website ( www.christophermetcalfe.com ).

On Cloud 9 with David Trubridge's Spiral Islands collection

The Spiral Islands collection are an array of beautiful organic shapes and patterns. For me, classic trademark Trubridge.


In regards to the spiral clouds, the fasteners are made of aluminium. The PETG plastic strips are fully recyclable. Plastic uses 1% of the oil produced and is a by-product of fuel. However the more recycled plastic is, the less quality it becomes. Turbridge uses plastic from virgin sources. According to an article from Habitat, Trubridge is waiting for PLA plastic (made from plat material) to become available in sheet form to add to the product’s cradle-to-cradle capability.


All the wood used by David Trubridge for his Spiral Seating is milled from government controlled wood sources in Australia and is held together with non-toxic glues or solvents and aluminium fasteners. The upholstery is made of 100% pure wool coloured by non-toxic dyes and stuffed with wool felt made from wool scraps. The interior structure of the seat is maintained with recycled cardboard honeycomb and the entire seat can be deconstructed for ease of recycling at the end of its lifespan.70% of the electricity consumed towards the maufacturing process comes from renewable hydroelectric sources, everything is manufactured in New Zealand, and all waste is sorted and sent to separate recycling facilities.

It would be good to know how much waste is sent away. Less waste ( even if it gets recycled ),the better. Also confirmation needs to be known wheather the glues, solvents and aluminium fixtures are processed and made in New Zealand. Ideally all extraction of raw materials and manufacturing should be local, assuming appropriate environmental controls are in place. The benefits are far reaching; increased sustainability, self sufficientcy, sustains and creates jobs too. The question of what the packaging is made of also needs to be confirmed. Trubridge has definitely made a huge effort towards being as sustainable as possible in regards to his Spiral Islands and continues to search for improvements. I give David a well deserved 4 out of 5 eco rating stars.

To view more of David Trubridges products see www.davidtrubridge.com

Review: Is Nathan Goldsworthy's Shoestring table worth its weight in gold ?

The Shoestring table and side table is designed by Nathan Goldsworthy of Conscious Design from Wellington.

Aesthetically speaking this table is sleek modernism wrapped in 'cool' colours.

The table is made of 6mm thick steel coils. Functionally, the product is a coffee table but could be used as a bench. The storage area underneath is a clever additional use of its functionality.

The table can come in a blue oxide or powder coated finish. Powder coating is an excellent eco friendly process. It is virtually pollution free with very low volatile organic compounds (V.O.C ). Also unlike traditional chemical paints, there is minimal waste. It provides a very durable finish. This durability allows the Shoestring table for outdoor use.




Nathan's design allows the construction of the table to have zero waste of the steel coil. However the environmental issue of this table lies in the production of the steel itself. It is cheaper to recycle steel than to mine iron ore and manipulate it through the production process to form new steel. Therefore it needs to be confirmed, if the steel used to make the table is made from recycled steel. What can be confirmed, is that because the Shoestring table is made of steel, it is durable and easily recyclable which enhances it's eco cradle to cradle credibility.

The packaging of the table is made of reinforced cardboard, which naturally means the packaging is recyclable.

How easy or mobile is it to move the table around ? The table weighs 21 kg's which, for some people, may be a bit on the heavy side, especially considering the size of the table.

Nathan's Shoestring table definitely has some admirable eco qualities going for it. Indeed some questions still remain that could give this table an increased eco rating. Based on my above analysis, findings and comments, I would give this table an eco rating of 3 and half stars out of 5. To view more of Conscious Design's products see website: http://www.consciousdesign.co.nz/